We just noticed an interesting article on the dynamicbusiness.com.au website about “Targeting your audience via smartphones“. In discussing SMS Marketing it mentions some of the great advantages of SMS Marketing, particularly the open rate of SMS messages:
“While significant amounts of traditional direct marketing such as email and leaflets go unread or unnoticed, 97 percent of SMSs are opened typically within minutes of receiving the message.
With these results, it’s no wonder this form of marketing is a trend that businesses – including gyms, beauty salons, retail stores, cafes and dance schools – are tapping into to try to drive better results for their marketing efforts.”
The high open rate compared to email marketing has always been one of the great strengths of SMS Marketing. Most mobile phone owners carry their phones with them during the day and are more likely to respond to an SMS message vs an email (there’s no junk folder for SMS messages yet and no spam filtering either).
The latest FileMaker Asia Pacific Newsletter (Jan – March 2012) has a feature on SMS integration and how you can use text messaging to increase your sales and productivity. fmSMS is also featured along with a testimonial from a customer that uses fmSMS to send job confirmation details to truck drivers. You can read the full article online at:
Deloitte released a new study today – Addicted to connectivity Perspectives on the global mobile consumer, 2011 – which had some interesting findings. The study is based on a survey of more than 30,000 users of mobile telephony in 15 countries across five continents. The survey’s scope ranges from quantifying ownership of multiple mobile-enabled devices to a ranking of the most popular mobile Internet applications.
Despite being now firmly in the smartphone era the study says there’s still plenty of life left in the humble text message. For example in the UK market text messaging remains the most commony used communication platform, and 84 percent of smartphone owners send a text at least once a day. Text message was still the most popular communication platform – it’s “more personal, is generally far more concise, and, may be more likely to elicit or require a response” when compared with social networks and email.
You can read the full study online at http://www.deloitte.com/assets/Dcom-Global/Local%20Assets/Documents/TMT/9314A_Mobile_Reports_sm5.pdf
According to the International Telecommunication Union five billion people will use mobile phones in 2010, sending a total of 2.3 trillion text messages.
Text messaging has surpassed face-to-face contact, email, phone calls and instant messaging as the primary form of communication for US teens, according to a 2009 survey from the Pew Research Center’s American Life Project.
Email use was the lowest – only 11 per cent of teens said they use it every day to interact with friends, compared with 54 per cent who said they text daily and 30 per cent who said they use landline phones.