SMS/Text Messages More Popular than Social Networks

Deloitte released a new study today – Addicted to connectivity Perspectives on the global mobile consumer, 2011 – which had some interesting findings. The study is based on a survey of more than 30,000 users of mobile telephony in 15 countries across five continents. The survey’s scope ranges from quantifying ownership of multiple mobile-enabled devices to a ranking of the most popular mobile Internet applications.

Despite being now firmly in the smartphone era the study says there’s still plenty of life left in the humble text message. For example in the UK market text messaging remains the most commony used communication platform, and 84 percent of smartphone owners send a text at least once a day. Text message was still the most popular communication platform – it’s “more personal, is generally far more concise, and, may be more likely to elicit or require a response” when compared with social networks and email.

You can read the full study online at http://www.deloitte.com/assets/Dcom-Global/Local%20Assets/Documents/TMT/9314A_Mobile_Reports_sm5.pdf

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *