SMS/Texting #1 way people communicate

At a recent Mobile Marketing Association Forum there were some interesting statistics on the popularity of SMS/Texting. Nexmo, one of our supported SMS Gateways, tweeted this photo of one of the slides:

Texting takes over the world #1 way people communicate: 6.3 billion messages every day! From #mmaf2013 pic.twitter.com/mI4zp11DVx

— Nexmo (@Nexmo) May 7, 2014

Here’s some of the main points from that slide:

• 91% of Americans have a cell phone
• 97% of mobile phones in use today are text enabled
• 6.3 billion text messages sent every day
• 99% of text messages are opened and read
• 90% within 3 minutes

This compares to only 29% of tweets read and only 20% of emails.