SMS/Texting #1 way people communicate

At a recent Mobile Marketing Association Forum there were some interesting statistics on the popularity of SMS/Texting. Nexmo, one of our supported SMS Gateways, tweeted this photo of one of the slides:

Here’s some of the main points from that slide:

  • 91% of Americans have a cell phone
  • 97% of mobile phones in use today are text enabled
  • 6.3 billion text messages sent every day
  • 99% of text messages are opened and read
  • 90% within 3 minutes

This compares to only 29% of tweets read and only 20% of emails.

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