Twilio’s 7 Best Practices for SMS & Text Marketing

If you’re not sure about the benefits and power of SMS Marketing we recommend having a read of Twilio’s 7 Best Practices for SMS & Text Marketing. It contains some great information and statistics about the benefits of SMS Marketing, including:

• The open rate for a SMS is nearly 98% while it’s 20 to 30% for email
• Over 95% of SMS messages received are opened and read
• 90% of all text messages are read within 3 seconds

While you’re on the Twilio website we also recommend the following articles:

• The Marketer’s Guide to Text Messaging
• Text Marketing