Why SMS Marketing is Powerful

We came across an interesting article this week on the Flying Solo website listing 4 reasons why SMS marketing is powerful. The article is aimed at an Australian audience but the principles apply all around the world. Here’s their 4 reasons why SMS marketing is so powerful:

  1. You have permission (an there’s no junk/spam folder on mobile phones for messages to get lost in)
  2. SMS has extremely high open rates (98% of text messages are read by recipients and 90% within 3 minutes of delivery)
  3. SMS gets to the point
  4. Conversion is incredibly high

You can read the full article here.

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