We came across an interesting article this week on the Flying Solo website listing 4 reasons why SMS marketing is powerful. The article is aimed at an Australian audience but the principles apply all around the world. Here’s their 4 reasons why SMS marketing is so powerful:
- You have permission (an there’s no junk/spam folder on mobile phones for messages to get lost in)
- SMS has extremely high open rates (98% of text messages are read by recipients and 90% within 3 minutes of delivery)
- SMS gets to the point
- Conversion is incredibly high
You can read the full article here.